iq digital – DMEXCO 2025, Cologne

For DMEXCO 2025 in Cologne, we realized an exhibition stand for iq digital that built upon the established design concept of the previous year while introducing a refined content focus.
Key elements of the stand included large-scale acrylic mirror walls, mirrored 3D logos and an integrated disco ball photo booth. These design features were not purely decorative but supported the central message of the presentation: placing the visitor at the center.
As guests saw their own reflections in the mirrored surfaces, they were simultaneously confronted with iq digital’s clearly positioned core values, displayed prominently in illuminated lettering: Freedom. Impact. Quality. Trust. Architecture and message were deliberately interconnected.
The stand concept worked with contrasts: reflective surfaces and precise edges met emotional statements and interactive elements. At the same time, quieter areas were integrated to provide space for conversations and exchange.
The objective was to translate iq digital’s values and attitude into spatial experience and to create an architectural solution in which design and message form a cohesive whole.