Johnson Health Tech. – FIBO 2025, Cologne

For FIBO 2025 in Cologne, we realized a comprehensive exhibition presence for Johnson Health Tech., covering a total area of 1,280 sqm. Four individual stand areas were combined into one cohesive architectural concept.
The spatial structure from the previous year – clearly separating equipment presentation and catering area – was retained and further refined. The brands Matrix, Vision and Onyx were showcased within a unified overall design while maintaining distinct brand identities.
Suspended red aluminum constructions with integrated LED lighting framed the individual presentation zones and defined the architectural language of the stand. An oversized archway marked the entrance to the Connected Solutions area.
The premium brand Onyx was highlighted through the use of an LED wall, illuminated logos and a large-scale slatted feature wall. The catering area incorporated the company’s history by presenting a staged timeline, illustrating the development from a historic treadmill to the latest Onyx model.
The objective of the project was to connect the different brand areas spatially, sharpen the visual identity and create clearly defined highlights throughout the entire exhibition space.