A completely new stand concept was developed and implemented for our customer Zeppelin Systems GmbH at the K-show in Dusseldorf, the leading platform for the plastics and rubber industry.
This includes an open stand design on an area of 380 sqm, which takes into account both spatial and visual separation of product presentation and the communication area and ensures that trade fair visitors have a pleasant, informative and communicative stay. The combination of selected colors and woods as well as the use of impressive graphics ensure a bright and modern look.
The “frame” shape appears again and again in stand design, both small and large. As a large, recognizable key visual that can be seen from afar in the form of a light frame – or as a small display frame in which the individual areas and sub-brands can be presented. Also in the form of the section of the so-called VIP lounge that protrudes from the recessed structure.
One could also say that the framework manages to capture the entire spectrum of knowledge and competence of Zeppelin Systems and symbolize it to the outside world.