For Sonae Arauco at Architect@Work 2024, we developed and implemented a compact display concept to present the brand “Innovus Decorative Products.”
The core of the concept was a clearly structured wall architecture integrating various material surfaces and shaped elements. Different décors and finishes were showcased through vertical panels, complemented by large circular sample elements. The combination of linear structures and organic forms created a precise yet balanced overall appearance.
The construction brings together wood décors, solid colors and mineral-inspired surfaces within one cohesive presentation system. Materiality and haptic quality were placed at the forefront, emphasized by the direct integration of original surface materials.
A horizontal connecting element visually links the circular samples and unifies the individual presentation areas. The result is a consistent display that organizes product diversity while maintaining a clear and reduced architectural language.
The objective of the concept was to highlight the variety and surface quality of the décor range within a restrained, architectural framework, giving the materials a distinct stage of their own.
