Johnson Health Tech Germany presents its premium brand MATRIX with a new impressive stand concept at FIBO 2023 on 819 sqm.
The entire booth concept is divided into two main areas: product presentation and communication. While the product area distinguishes between seperate areas for cardio, strength and group training, the communication area is split into VIP lounge and general meeting area.
A red thread used as recurring design element distinguishes the different areas of the booth – while red stripes mark the areas on the floor, impressive red metal cubes suspended from the ceiling as well as other construction and lighting elements in the same color devide the booth carefully from above.
The visitors are guided to the product highlights by means of eye-catching images and graphic columns. The use of high-contrast lettering in red and black underlines again the dynamic and impressive exhibition appearance.